When New Belgium set out to brew beer, they use imagination and salvation to guide them- not necessarily style guidelines. It’s the Belgian way. So, Ameri-Belgo and IPA both being styles, the branding begged for New Belgium whimsy to liven things up. Hmmm Belgo sounds like a Belgian disco. Hops like to party. Next thing you know, they bust out a disco-ball and brewers started groovin. Hops started hoppin. Add in an authentic Trappist yeast strain and the place brewed into a frenzy of citrus hoppy folly.